I start by understanding “Why we are doing what we are doing?”. Arrive at current state pain points and establish the vision for the future state and functional objectives. Usually this is a brainstorming session with decision makers followed by a gap analysis with business analysts.
I then go on to identify the users of the application and formulate the personas. Internal, external, business, end users etc. based on the data available on the users or by research.
After getting a sense of the users, I start the ideation process by looking at how to present the information they need, to complete the tasks they want to, in a manner that makes the most sense to them. This is achieved by understanding the user’s mental model and architecting the information and technology to mimic their thinking. I start with wireframes, mockups, and progress to prototypes based on the task flow and Information Architecture (IA) while keeping an eye on technical feasibility and brand identity.
I evaluate the progress at each stage gathering feedback from users via Usability Testing(UT) and incorporate it in the next iteration until the stakeholders are satisfied given the time, resource and expertise assigned to the digital transformation objectives.
01
02
03
04
05
06
MY PORTFOLIO
I enjoy the spontaneity of quick sketching. It helps me translate into art what I have in my thoughts. When I get time, I enjoy creating detailed works. Color is something I explore regardless of the art medium.
Photorealism and abstract modernism are my favourite styles. I love to see a blank canvas turn into an expression that human senses can feel and appreciate.
I make an attempt to trigger thoughts in the viewer’s mind with my art works. These sculptures are no exception.
A sculpture in steel to experiment mechanical and organic qualities. I can’t forget the fun hours spent with welding gloves and red hot metal around.
A sculpture in steel to experiment mechanical and organic qualities. I can’t forget the fun hours spent with welding gloves and red hot metal around.
a sculpture I performed to make people realize how much they contaminate water, which in turn wipes out a major eco system.
Water Color on Leather Cartridge / 16″ x 22″/ Aug 1998. Perspective done by me and rendered by Prakash.
Water Color on Leather Cartridge / 16″ x 22″/ Oct 1998. I used to do these to earn some money for my tution expenses. Most of the time I constructed the perspectives and a friend of mine Prakash would render it, as back then my rendering skills weren’t any professional as his.
Perspective Rendering of a Bank/PostOffice Design Project. Water color Wash on Handmade. Aug 1995
In this project I am experimenting with capturing the illusions I see embedded in nature.
A few samples of my print design projects.
I work closely with my clients to provide them with what they precisely need, both in terms of functionality and aesthetics to cater to their target audience.
Quest Hunting Paks. A full fledged e-commerce site with nice graphics. June 2000.
Internet Startup Venture. May 2000
A Versatile design for e-shopping “The Sweetery” with Functionality and Simplicity. July 2000
I focus most on my concept/theme. I have a keen interest in environment design/modeling. I really enjoy lighting and compositing. I look forward to mastering the art of animation.
CLIENTS
CONTACT
